Checklist 07 · by Alina Bondar · updated 2026-08-14
Geography is strategy
Most push campaigns are decided before a creative exists, in the ratio between the offer's payout and the GEO's click price. The 2026 spread is wide enough to be the whole game: $0.21 for an average US click, under $0.07 across the high-volume Tier-2/3 band. Nine checks below, in decision order. They are the long version of the question we ask on every strategy call: can this payout afford this geography, and if not, which geography can it afford?
Price the click before you love the GEO
2026 push reality: a US click averages around $0.21, France about $0.10, and the high-volume Tier-2/3 band stays under $0.07, with Tier-1 typically running 2 to 5 times Tier-2/3 for the same vertical. Every fit decision downstream is this number against your payout.
Compute the payout-to-CPC ratio, then halve your optimism
Divide offer payout by expected CPC to get break-even clicks per conversion, then check it against the vertical's honest conversion range. A $1.80 sweeps payout at $0.21 needs a conversion every 8.5 clicks; at $0.03 it needs one every 60. One of those is a business.
Follow the vertical's current map, not last year's
Right now sweepstakes volume moves through Brazil, the Philippines, India, Bangladesh, and Vietnam, and betting runs across most of Tier 3 (RollerAds GEO data, August 2026). These maps shift by quarter; a GEO list older than six months is a rumor.
Respect the payout ceiling per tier
Low payouts ($0.50 to $3: sweeps SOI, mVAS, app installs) live in Tier 2/3 volume. Mid payouts ($5 to $40: VPN trials, finance leads in permitted GEOs) can afford Tier-2 and selective Tier-1 clicks. Running a $1.50 payout on US traffic is donating to the network.
Check the network's real volume in your GEO first
Every network publishes traffic-volume tools or answers the question directly. India's push volume is enormous but Push.House prices its India top-up at $200 for a reason; thin GEOs on a given network cost more in learning time than the CPC chart admits.
Plan deposits per network tier, not per campaign
Push.House opens at $50 ($70 for third-party traffic), PropellerAds at $100, RichAds at $150 with service tiers stepping up at $500, $3,000, and $10,000. Fund the level whose support you actually need; a $150 account testing five GEOs starves all five.
Mind language borders inside GEOs
India alone splits across Hindi, English, and a dozen regional languages; Philippine traffic converts differently in English and Taglish. A GEO is a price zone, not a culture. Creative localization from the pack brief decides whether the cheap click was cheap.
Match offer compliance to the GEO's rules
Finance and betting offers carry GEO-specific legal boundaries, and networks enforce their own lists on top. Verify the offer's permitted-GEO list against the network's before funding, because refunds for non-compliant delivered traffic are not a thing.
Re-run the math quarterly
Tier-1 CPCs have been climbing for years, which keeps pushing arbitrage value down-tier; that is the whole story of our sweepstakes rebuild. Put a calendar reminder on the CPC table. Prices moved while you read this checklist, just not by much.
Where the math goes next
A GEO shortlist feeds the first-campaign settings and sets the localization lines in the creative brief. The sweepstakes receipt is this checklist executed on a live account, fourteen GEOs in, eight surviving.