Checklists
Our working documents
Seven checklists, the same ones we run on client accounts, published in full. A checklist you hide is a checklist you can quietly skip, so these live here with version dates. Prices and policy facts checked August 2026.
Your first push campaign
Budget, network, GEO, and the twelve settings that decide week one before a single creative uploads.
The prelander build
What a push prelander must load, say, and measure, with the three failure points that eat conversions.
Postback setup
S2S tracking from network to tracker to offer, tested end to end before money moves.
Whitelist optimization
From open targeting to a source list that earns its budget, with kill thresholds you write down first.
The creative pack brief
How we brief twenty creatives at once: angle matrix, icon rules, and the fatigue schedule.
Chrome 2026 compliance
What Chrome's January 2026 push rate limits actually enforce and how buyers stay off the disruptive list.
GEO and vertical fit
Matching offers to Tiers with 2026 CPC reality: what $0.21 US clicks and sub-$0.07 Tier-3 clicks each buy you.