Service 02
Creative packs.
One push creative is an opinion. Twenty are a test. Every pack ships as an angle matrix: five angles, four executions each, with icons and copy built to survive network review and Chrome's 2026 engagement scoring.
Why twenty, not five
Push creatives die fast. On the accounts we track, a classic-push creative loses roughly half its CTR inside two to three weeks, and the VPN account watched CTR slide from 0.31% to 0.11% before rotation saved it. Shipping twenty at once buys enough statistical room to find two or three winners and enough bench depth to rotate before fatigue eats the campaign.
What a pack contains
- An angle matrix: five angles (problem, curiosity, urgency, social, blunt-offer) × four executions.
- Twenty icon + banner pairs sized for classic and in-page formats.
- Twenty copy variants inside push character limits, written for the GEO's English level or translated.
- A fatigue rotation schedule: which creative replaces which, at what CTR floor.
- A one-page brief of what we predict wins, so the test can prove us wrong on the record.
Chrome 2026 changed the brief
Since Chrome 144 started rate-limiting disruptive senders in January 2026 (1,000 messages a minute, penalties escalating from one to seven to fourteen days), networks reward creatives that earn clicks instead of tolerating blasts. Packs are written for engagement per impression: honest hooks, no fake system dialogs, no misleading OS styling. Our Chrome 2026 checklist covers the full rule set.
Pricing
€1,150 per pack of twenty, delivered inside five business days. Refresh packs of ten run €640. Packs are included at one per month inside the €2,800 media-buying retainer; see pricing for the whole table.